VSA Oztag Prizes Campaign
+100 participants for Oztag
+ 8 teams competing for prizes
Task
Create marketing material for sponsorship prizes for VSA’s Oztag Day.
Inspiration
Before the campaign launch, I gathered ideas on how to approach this in a unique and creative way. Therefore, I developed a Pinterest board to pin pictures for inspiration and future usage. This led me to be inspired to follow a newspaper theme and rustic aesthetic.
To apply this aesthetic, I learned new Photoshop techniques through watching YouTube videos to acquire enough skills. The purpose of outsourcing help was for design experimenting and learning through trial and error.
Final Design
The final design followed an abstract magazine, 90s aesthetic. I applied this by taking words from different magazines and mimicked a tearing effect to bring a feel that VSA is tieing these different pieces and binding them together.
