VSA Merchandise Campaign
Raised $2000 on merchandising
4250+ prospects on Facebook and 200+ on Instagram
Task
I created a social campaign to build hype and drive sales for hoodies. As Marketing Director in USYD for the Vietnamese Student's Association (VSA), I was tasked to create marketing promotional material to raise engagement and potential profit.
KPIs
Raise up to 1000 AUD in merchandising profit
Increase social media prospects up to +2000
Facebook ‘Reactions’ Marketing
As the target market is members of VSA, Facebook was the chosen social media platform on which to focus our marketing efforts. With an existing +2000 likes on VSA’s Facebook Page, I was tasked to reach this audience in a fun and engaging way. Therefore, I utilized Facebook's reaction for viewers to react to the corresponding design they preferred. The most reacted design will be chosen as general merch.
Created on Photoshop
Viral Marketing
To attract engagement and foster conversation for our target audience between 18 and 25 years old, I photoshopped VSA's logo onto relevant celebrities wearing hoodies. Celebrities such as Drake, Justin Bieber, Kendall and Kylie Jenner were featured into the campaign.
Created on Photoshop
Countdown Marketing
As the merchandise is only available for a limited time, I created urgency by specifying the sale is going to end at a precise time and date. Furthermore, I pre-planned to have the deadline extended for an extra day, for members who missed out on the sale. However, my intent is to put emphasis on the design for each image.
Created on Photoshop
